31% of B2B marketing budgets are now allocated to demand generation, with a clear shift toward content-driven approaches.
31% of B2B marketing budgets are now allocated to demand generation, with a clear shift toward content-driven approaches. This is a shift from traditional demand gen.
Source: The MX Group
URL: https://www.themxgroup.com/resources/12-demand-gen-stats-every-marketer-needs-to-know/