The #1 organic result on Google has a click-through rate (CTR) of 27.6%, while the average global CTR for paid search ads is only 1.63%
The #1 organic result on Google has a click-through rate (CTR) of 27.6%, while the average global CTR for paid search ads is only 1.63% This shows a fundamental shift in CTR from 2018 to 2024, even before AI Search Results were broadly adopted.
Source: SEOprofy.com
URL: https://seoprofy.com/blog/organic-vs-paid-search/