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83% of B2B marketers cite content marketing as the most effective demand generation strategy, compared to only 53% who say the same for paid advertising

83% of B2B marketers cite content marketing as the most effective demand generation strategy, compared to only 53% who say the same for paid advertising. Organic SEO (often powered by deep technical content) is also highly rated at 67%.

B2B Marketing content content marketing SEO Technical Marketing

Source: The MX Group URL: https://www.themxgroup.com/resources/12-demand-gen-stats-every-marketer-needs-to-know/

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The #1 organic result on Google has a click-through rate (CTR) of 27.6%, while the average global CTR for paid search ads is only 1.63%

The #1 organic result on Google has a click-through rate (CTR) of 27.6%, while the average global CTR for paid search ads is only 1.63% This shows a fundamental shift in CTR from 2018 to 2024, even before AI Search Results were broadly adopted.

SEO Organic Search CTR Ads Search Ads content marketing demand gen demand generation

Source: SEOprofy.com URL: https://seoprofy.com/blog/organic-vs-paid-search/

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