Items tagged with "B2B"

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83% of B2B marketers cite content marketing as the most effective demand generation strategy, compared to only 53% who say the same for paid advertising

83% of B2B marketers cite content marketing as the most effective demand generation strategy, compared to only 53% who say the same for paid advertising. Organic SEO (often powered by deep technical content) is also highly rated at 67%.
SEO B2B Technical Marketing content marketing content Marketing
Source: The MX Group URL: https://www.themxgroup.com/resources/12-demand-gen-stats-every-marketer-needs-to-know/