Items tagged with "Marketing"

83% of B2B marketers cite content marketing as the most effective demand generation strategy, compared to only 53% who say the same for paid advertising

83% of B2B marketers cite content marketing as the most effective demand generation strategy, compared to only 53% who say the same for paid advertising. Organic SEO (often powered by deep technical content) is also highly rated at 67%.

The biggest challenge for marketers is finding quality leads

For marketers, the main hurdle is not just to gather any leads but to attract those that have a higher likelihood of conversion. This task is at the forefront for 45% of professionals, pointing to a focus on the quality rather than the quantity of leads. Other areas posing challenges include increasing the pace of content production and accessing the right resources, brainstorming fresh content ideas, generating adequate traffic and ensuring content translates to sales and measurable returns. Additionally, a significant concern is improving content’s search engine ranking to ensure visibility where potential leads are most likely to engage. - Attracting quality leads with our content 45% - Creating more content faster (and finding resources for it) 38% - Generating content ideas 35% - Generating enough traffic with our content 35% - Generating ROI and sales with our content 34% - Ranking in search engines 29%