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The #1 organic result on Google has a click-through rate (CTR) of 27.6%, while the average global CTR for paid search ads is only 1.63%
The #1 organic result on Google has a click-through rate (CTR) of 27.6%, while the average global CTR for paid search ads is only 1.63% This shows a fundamental shift in CTR from 2018 to 2024, even before AI Search Results were broadly adopted.