Stats

31% of B2B marketing budgets are now allocated to demand generation, with a clear shift toward content-driven approaches.

31% of B2B marketing budgets are now allocated to demand generation, with a clear shift toward content-driven approaches. This is a shift from traditional demand gen.

Content marketing costs 62% less than traditional marketing and generates 3x as many leads

Content marketing costs 62% less than traditional marketing and generates 3x as many leads. This is especially important for SaaS companies seeking sustainable, scalable growth.

83% of B2B marketers cite content marketing as the most effective demand generation strategy, compared to only 53% who say the same for paid advertising

83% of B2B marketers cite content marketing as the most effective demand generation strategy, compared to only 53% who say the same for paid advertising. Organic SEO (often powered by deep technical content) is also highly rated at 67%.

The #1 organic result on Google has a click-through rate (CTR) of 27.6%, while the average global CTR for paid search ads is only 1.63%

The #1 organic result on Google has a click-through rate (CTR) of 27.6%, while the average global CTR for paid search ads is only 1.63% This shows a fundamental shift in CTR from 2018 to 2024, even before AI Search Results were broadly adopted.

The average content marketing ROI is $2.77 for every $1 spent, a 177% profit

Inbound marketing powered by content-led initiatives was proven to be high ROI according to 2024 data collected by Forbes. The average content marketing ROI is $2.77 for every $1 spent, a 177% profit.

51% of content consumption comes from organic search

Over half of content interactions today result from organic search, as reported by BrightEdge. This figure is a clear indicator of the significant role search engines play in how users find and engage with content on the web. With a majority of users turning to search engines for information, entertainment or solutions, the impetus for content creators and marketers is to focus on search engine optimization. This approach not only enhances the visibility of their content but also aligns with the natural search behaviors of their audience, increasing the likelihood of engagement and connection in the digital space.

Content marketing increases lead generation according to 74% of companies

According to 74% of companies, content marketing has proven effective in boosting lead generation. This reflects a clear recognition of content marketing’s capacity to engage and capture the interest of potential customers. Through content that is informative, engaging and tailored to the audience’s needs and interests, these companies are successfully attracting leads. This method stands apart from traditional advertising by providing value to the audience, thereby fostering a connection that is conducive to generating leads. As such, content marketing has become an essential strategy in the toolkit of modern marketers, geared toward nurturing potential customer relationships and driving business growth.

For each piece of content in 2024, the majority of businesses spend between $550 to $2,000

In 2024, financial investment in individual content pieces reveals that most businesses allocate between $550 and $2,000. This funding bracket indicates a valuation of content that accounts for quality, research and the potential to engage effectively with target audiences. It reflects an understanding that investment in content can influence a range of outcomes, from brand reputation to consumer action. Such investment levels suggest that businesses recognize the role of content not merely as a marketing tool but as an asset with the capacity to drive meaningful results.

The biggest challenge for marketers is finding quality leads

For marketers, the main hurdle is not just to gather any leads but to attract those that have a higher likelihood of conversion. This task is at the forefront for 45% of professionals, pointing to a focus on the quality rather than the quantity of leads. Other areas posing challenges include increasing the pace of content production and accessing the right resources, brainstorming fresh content ideas, generating adequate traffic and ensuring content translates to sales and measurable returns. Additionally, a significant concern is improving content’s search engine ranking to ensure visibility where potential leads are most likely to engage. - Attracting quality leads with our content 45% - Creating more content faster (and finding resources for it) 38% - Generating content ideas 35% - Generating enough traffic with our content 35% - Generating ROI and sales with our content 34% - Ranking in search engines 29%